THAT VARO BANK Launch
With hidden fees and predatory practices, big banks give people a lot to complain about. But Varo Bank does things differently. To announce the launch of Varo’s new campaign, we asked investor and NBA player, Russell Westbrook, to react to some of these complaints and call other banks out on their [CENSORED]. Varo is That 🏦 Bank so people can make That 💰 Bank. And that’s nothing to complain about.
THAT Varo BANK - Campaign Announcement
YouTube, IG Reels
Social Bites
IG Reels, TikTok
#THATBANKFRIDAY
As part of our campaign launch, we turned the biggest spending weekend of the year into an opportunity to save. Between Black Friday and Cyber Monday, Varo customers had the chance to win an extra 50% added to the money they transferred to their Varo savings. #ThatBankFriday helped Varo customers save an additional $40k over the holiday weekend.
Out of Home
Showing how Varo is THAT turning money goals into money realities BANK.
Social Agility
Adding culture to financial conversations, one trend at a time.
THAT VARO BANK Launch
CW: Daynah Singh
AD: Veronica Burkhart
ACD: Sheska Ocasio, Nicole Narvaez
GCD: Rocío Alvarado
Director: George Wasgatt
THAT 50% ON BANK
Concept: Daynah Singh, Veronica Burkhart
CW: Emma Murphy
AD: Kendra Malone
ACD: Sheska Ocasio
CD: Bennett Bennett
GCD: Rocío Alvarado
OOH
CW: Daynah Singh, Emma Murphy, Tyhi Conley
AD: Veronica Burkhart, Jeremiah Adeola
ACD: Sheska Ocasio, Nicole Narvaez
GCD: Rocío Alvarado
Social AGILITY
CW: Daynah Singh, Emma Murphy
AD: Veronica Burkhart, Kendra Malone
CD: Bennett Bennett
GCD: Rocío Alvarado
Agency: 22Squared