As a copywriter at 22Squared, I worked on social and digital projects for Baskin-Robbins before and after their brand relaunch in April 2022. I worked closely with an incredible team to relaunch the brand on Instagram and Twitter, including our award-winning launch day #YaysOnUs social activation.
BR Turkey Cake - Kalen Allen Reacts
Brrr the Snowman - BR Holiday Cake Campaign
Mangonada - Tastes Like...
Twitter selects from @BaskinRobbins
TikTok selects from @BaskinRobbins
CW: Daynah Singh
AD: Kendra Malone
Jr CW: Layla Soboh
CD: Rocío Alvarado
Agency: 22Squared